The Association is one of the most popular and successful bands to have come out of the sixties. They have sold over thirty million records, earning six gold discs and one platinum. Their album, “The Association, Greatest Hits” (Warner Brothers), continues to be one of the longest best-selling albums in the history of the company.
Their number one hits, “Never My Love,” “Windy,” and “Cherish” have achieved “standard” status, receiving almost as much airplay today as they ever have.
The songs include “Goodbye Columbus.” which was the title song for the film and was written and performed by The Association. It also won the Golden Globe and Foreign Press Awards. Other songs, including “Requiem For the Masses,” “Time For Living,” “Along Comes Mary,” “Everything That Touches You,” and “Six Man Band,” showcases the versatility, the carefully crafted vocals, and the intricately woven instrumentation that is the signature of The Association, a cornerstone of American pop music.
The Association was formed in 1965 after the breakup of an eleven-man electric “folk” group called THE MEN, the first “folk rock” group in America.
The six-man Association rehearsed for five solid months and then began performing at nightclubs (The Troubador, The Icehouse, etc.), coffeehouses, folk clubs, high schools, colleges, proms and parties throughout California.
The intense rehearsal and hard work paid off. Before the release of their first album, the group had a fan base exceeding twenty-five thousand. That base soon became millions as “Along Comes Mary” and “Cherish,” both from their first album, topped the charts.
The Association is the first electric group to break through the anti-rock biases in many of the major venues across the country. They were the first electric group to perform at Hollywood’s Greek Theatre, The Coconut Grove, The Copacabana, Tanglewood Music Festival, Blossom Music Festival, The Latin Casino, Saratoga Performing Arts Center and Ravinia Park.
In 1967 The Association was given the honor of opening the first international pop festival in America, The Monterey Pop Festival.
The Association appeared on every major television variety show at the time — Ed Sullivan (twice), The Smothers Brothers (three times), American Bandstand (again and again), Shindig, The Carson Show, The Cavett Show, The Andy Williams Show, The Carol Channing Special…the list goes on and on.
However, being on the road for so many years, with over two thousand concerts and television performances, inevitably took its toll, and the group began parting ways in 1972 to pursue individual careers and interests.
After a one-time-only reunion for a cable TV music special in 1979, The Association, with much industry encouragement, got it together again and put in on the road.
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