Business & Tech

Deerfield-Based Mondelez Strikes Mobile Deal with Google

Global snack company Mondelez International has partnered with Google to market its brands to smart phone users.

The next time you find yourself sitting in a restaurant using your smart phone to browse the Internet while waiting for the check, an ad for Deerfield-based snack company Mondelez International may pop up to suggest a minty piece of their Trident brand gum after your meal, reported adage.com.

Mondelez has partnered with Google on a mobile-only media deal to catch the eye of potential customers glued to their phones and not their laptops. The campaign begins immediately and is expected to last one year, according to adage.com.

Read more on Patch:
Bubble Bursts for Mondelez's Gum Market
3 Deerfield Companies Make Fortune 500


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