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Deerfield’s Newest Restaurant Will Cater to Local Taste

Owners of Bobby’s Deerfield promise a wide range of fresh, quality selections. The restaurant will take over the space used by Townhouse Kitchen + Bar.

An eclectic menu with fresh offerings tailored to the tastes of Deerfield is the goal of Bobby’s Deerfield, the Village’s newest restaurant opening in October in the location occupied by until Sunday.

“Fresh will be a big deal for everything we do,” co-owner Bobby Arifi said. “We have good food, good wine and good people. The food will be what the people in Deerfield like. The menu will be in evolution. If there’s something we see that people like we will add it.”

Operated by Arifi and brother, Augie Arifi, who now own Café Lucci in Glenview, the new establishment will have a few pasta dishes, a breadth of wine selections and a lot more, according to Bobby Arifi.

There will be a number of specials on the menu each night which is part of the plan to learn what people in Deerfield like and put it on the menu. If they are popular they could become permanent offerings.

“The specials will be part of my brother’s effort to show our breadth and his creations,” Bobby Arifi said. “We could have Chilean Sea Bass with white wine sauce and fresh asparagus.” If it is summer, the vegetables will be very fresh. “We’re working with a farm in Rockford and all the produce will be organic.”

While the produce will be fresh and local, the fish will be sustainable as well, according to Arifi. “If a fish is endangered we won’t buy it,” he said.

There will be plenty of wine to enjoy with the food. Arifi promises in the neighborhood of 150 selections including a wide array of wine by the glass.

“There will be 15 to 20 wines by the glass,” Arifi said. “We will have eight basic flavors. The others will be anything I find at the market that’s unique and special.”

The menu will include meat, chicken and pasta but there will be some more casual selections as well. Arifi promises he and his brother will not stray from the ingredients which have been working for them.

“We will have an Italian flavor but we’ll have a lot more,” Arifi said. “We don’t have a burger at Café Lucci. We will have a hamburger, chicken sandwich and skirt steak sandwich.”

Along with one of those sandwiches, there will be eight to 10 craft beers to go with it. “Four will be on tap and four to six by the bottle,” Arifi said.

Wang August 02, 2012 at 12:59 PM
The village welcomes anyone looking to add to the quality of restaurants here. Lord knows we need it. If the food will truly be "what the people in Deerfield like," then i look forward to seeing Woodfire's famous (and now exstinct) chicken on the menu. Welcome to Deerfield
RonnieTheLimoDriver August 02, 2012 at 01:20 PM
Ok, already Im worried about this place. Eclectic Menu= No concept / No Plan. Lucci is good food so we know these guys can cook. Im all for local ingredients as well, but if you cannot define the concept then neither can your patrons. It also doesn’t bode well when the plan to find out what people in Deerfield like is by trying to serve it to them and see what they order. A successful new restaurant will have already done that research before they open. I don't often hear people say "Lets go out for eclectic." At least call it New American Classics or something like that. Ill keep my fingers crossed as I WANT this place to work. We need good places to eat, but Im worried this one will have a rocky start.
Daniel Krudop August 02, 2012 at 01:29 PM
How is Chilean sea bass legally caught and marketed? Mostly by hooks attached to long-lines, strung behind fishing boats. Some Chilean sea bass is caught in waters off the coast of Chile, then iced and shipped to the United States fresh. However, the majority of Chilean sea bass is harvested in distant waters of Antarctica, frozen onboard factory vessels, and shipped several weeks to several months later. Both fresh and frozen Chilean sea bass are available for consumption in the United States. I wonder which ill be served, fresh or frozen for several weeks or months?
Nina August 02, 2012 at 01:37 PM
Cafe Lucci is one of my favorites. I'm sure Bobby will bring a wonderful and tasteful array to the new location. The service at Lucci is exemplary. I look forward to this opening. Deerfield needs to do something about parking though, or Bobby's will face similar challenges as the places before.
DHS2012 August 02, 2012 at 04:05 PM
Are you serious? Do yourself a favor. Stick to the filet of fish at McDonalds You have way to much time on your hands
DeerfieldResident August 02, 2012 at 04:13 PM
I've eaten at Townhouse/Red Star several times and never had an issue with parking. Worst case, was one lunch where I had to park over behind the bank. No big deal. There are handicap spots near the door for those with difficulty walking, the rest of us can walk a few dozen yards to the door. Better yet, if you live nearby, walk from home. Two thoughts for the new owners: Please, please take down those panels that black out the windows (worst idea ever). Let passers by see the life in the place. Give me one or two amazing entree salad options (created so they are not 1,000 calorie salads), and entrees high on protein and low on calories. Deerfield diners want healthy, tasty food at a reasonable price, delivered with great service. And, while you're at it, toss in some fabulous cocktails. Maybe a throwback cocktail menu with whiskey sours, old fashioned, sidecar.
Bringin' Down Briarwood August 02, 2012 at 04:16 PM
Don't know if you are looking for suggestions, but here's one that I think will differentiate you. Try to base your menu (maybe brand and concept also) on local products - kind of a blackboard place. It's good for the environment and "all that jazz." But I think it will also allow you to make a consistently unique menu with an interesting concept - local breweries, local cattle farmers, local cheeses, local produce ... and dare i suggest, Lake Michigan fish. I think it would allow you to stay within the general parameters you're outlining while offering something unique that many could get behind. Anyhow, give us the most minimal reason to support you and we'll be there. Personally, I like the establishments that offer just the sliiiiiiiiightest little something to the community besides excellent food. Reach out just a bit. I know it cuts into your profit margin but it will make a world of difference.
Dr. Deerfield August 02, 2012 at 04:19 PM
“We will have an Italian flavor but we’ll have a lot more,” This is exactly what Deerfield needs. I've been looking all over town for something Italian!!!! Now we finally have something!!! I hope they put an Olive Garden in where Woodfire was......
Phil Abuster August 02, 2012 at 04:38 PM
It sounds like the owners of this new restaurant don't have a handle on a solid concept but I do wish them luck. Here's some advice to the new owners and what they should know about the Deerfield customer - 1. They will gladly visit your new business but while there, they will be very loud with their conversations and phone calls. 2. They will let their kids run throughout the restaurant and scream at ear piercing levels. (Don't even think about asking the parents to get them to stop). 3. Your lunchtime crowd will stay there for hours. 4. You'll get used to hearing, "that's not what I ordered, send it back" 5. And finally, never tell someone from Deerfield that their table isn't ready and that they should wait at the bar unless you buy them a drink or comp them on dessert. Welcome to Deerfield!
RonnieTheLimoDriver August 02, 2012 at 06:57 PM
Free valet.
DeerfieldResident August 02, 2012 at 08:46 PM
Pretty negative commentary, and not at all my personal experience while dining out in Deerfield. My advice to the new owners, is to reiterate another post: Make yourself part of the community. Offer up your private room to local groups for their meetings (during off peak hours, of course). Donate some gift cards to DHS for their School Chest fundraiser. Do profit-sharing nights for local groups doing fundraising. Start some buzz marketing by inviting locals in for an opening night celebration. Offer some discount or free drink coupons for a first visit.
Bringin' Down Briarwood August 02, 2012 at 09:46 PM
Speaking of jazz ... I didn't reference that on purpose, but now that I saw it, let me say this: good lord, could the community use a good place for even some decent music. I really have no clue how big the space is, but it seems all the restaurants die by 8:30 or 9. People need an excuse to stay and have a drink and dessert. How much could it cost to get a regular line-up of kids from the NU jazz program?
Columbo August 03, 2012 at 12:28 AM
I think the Pauly Walnuts shirt will help with the Italian atmosphere.
RB August 03, 2012 at 12:49 AM
First, do something about the parking. The developer gave all the good places to Prime Source. That never made any shoppers happy. Is Prime Source even there any longer? Have lunch specials with good sized portions including healthy options, and fast service. Do a nice brunch on Sunday. Outdoor dining. Un-mask the windows, have cheerful employees. Try for a monument sign that shows from Deerfield road.
Coco August 03, 2012 at 07:10 PM
Yikes people relax! Bobby and Augie are amazing business owners and Chefs! They know what they are doing. I eat at Cafe' Lucci at least once a week because it is by far the best restaurant I have eaten at in the suburbs. The service is impeccable and so is the cuisine. This place will be a raging success, just wait. If the Deerfield community can't handle a great restaurant, then all the other neighboring suburbs will flock here because it will be so damn good! Bite your tongues
Jon Hall December 27, 2012 at 03:44 PM
another overpriced puke joint. Huge portions of bland fare. if this is what the residents of Deerfield crave, then Bobby is entering a crowded field of competitors where there just aren't enough people with no sense of taste to support them all.

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