Jim Beam struck a bargain with musical sensation Justin Timberlake to partner with the Deerfield based company’s Sauza 901 super premium extension of Beam’s Sauza Tequila, according to a report in Advertising Age. Timberlake created Sauza himself in 2009 before partnering with Beam.
"My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle," Timberlake said in a statement contained in the Advertising Age story. "That trip inspired me to create 901, and I'm thrilled to partner with Sauza so we can continue to bring the world 901."
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