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New Restaurant Plans Move into Stoney River Space

Biaggi’s could open by November; will begin hiring soon.

The former restaurant apparently won’t stand vacant much longer: Biaggi’s Ristorante Italiano plans to move in by November, bringing “fresh, authentic Italian food” and renewed activity to the corner of Deerfield and Waukegan Roads.

“The demographics are great,” said Amy Goddard, Biaggi’s director of marketing. She said the restaurant chain has been looking to expand in the Chicagoland area, and that Deerfield offered a customer base similar to their current operations, including restaurants in Deer Park, Algonquin and Naperville.

“Deerfield is a great community…and the opportunity was presented to us,” Goddard said.

As a part of its expansion, the chain also plans to open a restaurant in Peoria in August, she said. The 7,500-square-foot Deerfield restaurant is expected to seat 275 patrons.

The restaurant makes its dishes on the spot from fresh ingredients, Goddard said, and is known for its service. “We differentiate ourselves by having well-trained associates and servers,” she said. The 2009 Consumer Reports listed the restaurant chain as one of the best restaurants in the country for food, mood and service.

She said the company will begin hiring in 4 to 6 weeks, and will open a local hiring office here. The Deerfield location will be Biaggi’s 23rd restaurant nationwide.

Bringin' Down Briarwood July 03, 2011 at 05:54 AM
Another Italian restaurant? REALLY?!?! How many Italian restaurant do you need in a two-mile area? Deerfield really needs to consider some new ideas or hiring an expert on city planning.
RonnieTheLimoDriver July 04, 2011 at 04:35 PM
While I agree that it is unlikely that the deerfield area can support yet another Italian joint, I disagree that it is some how Deerfield or the city planner's "fault." The job of the government on this issue is to make sure that the businesses that come to this area follow the applicable zoning laws and dont damage the community. If somebody has a dumb business idea or one that has a low chance of success, that’s the problem of the business owner and not the government. I dont want the village making decisions on which businesses can locate to deerfield just based on their perceptions of success. Remember the guy who came up with FedEx got a low grade in his MBA program and his professor told him the idea of a next day delivery service could never work. Experts are often wrong. In the mean time, its better to have leased space than vacant buildings, as these restaurants will contribute to the tax base more than vacant space will.

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