Peapod Opens Deerfield Drive Through Location

Shoppers can now get same day service.

Online grocery supplier Peapod became Deerfield’s newest business Tuesday when it opened a drive-through facility at 677 Lake Cook Road near Deerlake Road enabling shoppers to save the delivery charge.

The Deerfield location is the second one for the company.

Earlier: Deerfield To Pioneer Peapod Innovation

As long as people place an order by 10 a.m. it will be available at the former bank adjacent to the Lake Cook Road Metra train station by 4 p.m. the same day, according to Peapod Public Relations Manager Elana Margolis.

When a customer is online placing an order, all they have to do is select the pick-up option and choose a one hour time slot between 8 a.m. and 8 p.m. Sunday through Friday or from 8 a.m. to 5 p.m. Saturday.

“You can place the order on your smart phone while you’re on the train (before 10 a.m.) going to work and it will be ready when you get off (after 4 p.m.),” Margolis said.

People who elect to take advantage of this new service will also save money they would otherwise spend when Peapod delivers to their home. “They won’t pay the $6.95 per hundred (dollar) delivery fee,” Margolis said.

For Peapod, the new facility is a natural extension of its online grocery ordering business. It adds convenience as well as potential savings, according to Margolis. A person placing an online order for delivery must wait until the next day. With the new opportunity it can be same day service.

“We are offering our customers an opportunity for pickup,” Margolis said. “It’s a convenience for them if they’re going to be out and don’t want to wait until the next morning.”

In Deerfield, Mayor Harriet Rosenthal is pleased to see a new enterprise operating in the Village. “It’s a very nice that a building that was out of service as a bank is a new business in town,” she said.

The company is happy to be in Deerfield as well. “Deerfield is a good place to be,” Margolis said. “It’s right by the train station for people coming off the train.”

The Q December 07, 2012 at 01:41 PM
i give it 3 months tops
Moe @ the Buck December 07, 2012 at 02:15 PM
The true pioneers to this concept of shopping I think was Garrity's on deerfield rd. You could call in your order, pick it up in a hour, or they would put it in the box on the side of the building if they closed. They would write your name and total on a index card that they kept behind the register till you came in next time and paid. No computers, no cell phones, no credit application. Maybe that's why their gone? I miss Garrity's!
Walter White December 07, 2012 at 02:23 PM
On the surface saving the delivery fee is great. The real test is comparing the prices to Jewel/Dominicks and determining whether there are additional fees "built in". But if the prices are competitive, I think they'll do very well.
Bob Levi December 07, 2012 at 03:40 PM
I remember when Peapod started their business at an incubator facility in Evanston. The incubator was a joint effort between the city and Northwestern University to let new businesses begin with subsidized rent and services. Peopod started there in the mid-1990s. So here they are some 17 years later. Lots of folks didn't think their business model would work, but it looks like it did. I personally don't believe younger, busy folks are as price concious as their parents. Customers must see value for Peapods services otherwise the company would have folded years ago.
DeerfieldResident December 07, 2012 at 03:59 PM
This is a brilliant idea, especially for those who are commuting. How great to get off the train, pick up your groceries without leaving your car. Terrific. Also great for moms with young kids for whom shopping can be a challenge (especially when you have a sick kid and can't leave him/her at home or take with you.
RonnieTheLimoDriver December 07, 2012 at 04:05 PM
It also depends on where you live. If you live in a congested area like Evanston or Chicago, Peapod is great. Out here in the suburbs, it does not take as much time to get to the grocery store, but for busy families with more money than time, it also is useful. I will say that in my experience, their prices are fairly competitive with "everyday" jewel / Dominick's prices, but they don't always have the exact brand / type of product that you want.
RonnieTheLimoDriver December 07, 2012 at 04:06 PM
Disagree. The company has deep pockets and knows they have to give it at least a year to catch on. If they market it, it will be a success. Especially with the lack of "nice" grocery stores in deerfield its not like you are missing a good experience.
Walter White December 07, 2012 at 04:23 PM
Obviously people will pay a bit of a premium for this type of service, but as most of you know, people in this area don't overpay for ANYTHING. But, I'm sure Peapod will find that balance if they haven't already.
Jon Hall December 07, 2012 at 05:30 PM
Great. Let's wish them well and support them.
jinghun111 December 08, 2012 at 06:33 AM
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RB December 08, 2012 at 10:08 PM
Certainly better than the empty bank. I wonder if the Village ever secured the sales tax revenue for this new location. Last I read, we would not get sales tax revenue. I compared to ordering on-line at Office Max with pickup at the store. Deerfield gets the Sales Tax revenue. What's the difference? Deerfield should fight for the sales tax revenue if it has to been secured. My guess is that Lake Zurich gets sales tax revenue even though the customer and groceries are in Deerfield.
barry December 09, 2012 at 04:53 AM
RB is correct. The only ones making out on this deal is the property owner, Peapod and a suburb....the suburb NOT being us taxpayers in Deerfield. Holy owe! I am not excited.
RB December 09, 2012 at 05:51 PM
The excitement for someone taking business from Jewel and Whole Foods and not paying sales tax seems like a net loss for the Village to me. I believe the Village Attorney should at least attempt to get the Sate to authorize the collection of Deerfield Sales Tax by this business.
GG December 13, 2012 at 03:41 PM
Deerfield gets no sales tax revenue for this at all. Why promote a business that provides nothing for your community but increased costs to you. The perceived savings are not real, you will just pay in other ways like in your real estate taxes. At least Jewel contributes to help the Village and community.


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