Business & Tech
VIDEO: Brothers Develop Coconut Water Sports Drink
Greater Than creators build awareness of sports drink in tough local market.
Brothers Jon and Mark Sider now live by a common saying, and it's one you can hear them delivering to anyone who will listen.
"Don't settle for less when you can be greater than."
Last July, the Highland Park natives developed a coconut water sports drink called Greater Than. In less than a year, the Sider brothers have spread their product into more than 200 retail locations, including and the East Bank Club.
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"We took coconut water, which has great health benefits, and we said let's make a better sports drink," said Jon, 26. "We came up with something that tastes great, hydrates you and is all natural."
The drink continues to gain recognition from local consumers and Mark, 31, attributes much of the early success in Chicago to local ties.
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"It takes two brothers who live and breath the brand," Mark said. "We've used our whole life network of playing sports and being involved in the community to develop the loyalty that you need and the authenticity that you need to sell the product."
The Sider brothers recently secured a spot as the title sponsor of the Chicago Sport and Social Club Volleyball League at North Avenue Beach. They will be there for 15 nights over the next several weeks trying to grow their brand awareness.
Click on the video link above to see what a day at the beach is like with these Greater Than guys.
