Weekend Sales Success for Local Merchants

The bargains will continue for shoppers in downtown Deerfield.

Though Deerfield merchants did not offer door busters for Small Business Saturday and the weekend was a success.


Two stores, Schwartz’s Intimate Boutique and Runway in the Deerfield Square Shopping Center, started sales before the holiday weekend which may have generated additional traffic. Like other local merchants in the area . 

“It was better than last year,” Runway salesperson Sheri Gellar of Highland Park said. “It must be that people are feeling better. They’re spending more money.” Some items are as much as 60 per cent off there. 

For Bruce Goldfarb of Buffalo Grove, one of the owners of Schwartz’s, the past weekend was one to focus on his usual business. He did not see a change from 2010. 

“It was not any better than last year,” Goldfarb said. “We don’t get into the craziness of the malls with the electronics.” 

What Goldfarb did was put bras and pants on sale before the holiday as the store does every year. He is also focusing on swim suits and other items for people who will be seeking warmer weather over the holidays. 

“Now that Thanksgiving is over people will be looking for swimwear, cruise wear and cover-ups for Christmas and holiday trips,” Goldfarb said. “It’s always a big slice of our business this time of year.” 

Perhaps the most unusual merchant is House of Style at Deerfield Village which was not open either Friday or Saturday. “My store is not that kind of store,” owner Inna Chatokhin said. The sign on the window indicates such lines as Fendi and Prada are sold there.


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