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New Business Takes Step Closer to Opening

Village Board of Trustees overturns Appearance Commission rejection of CosmoProf color scheme.

Deerfield's Village Board overturned a decision of the Appearance Review Commission Monday.
Deerfield's Village Board overturned a decision of the Appearance Review Commission Monday.

CosmoProf overcame a major hurdle to opening a store in Deerfield Park Plaza when the Village Board of Trustees overturned a rejection of its proposed signage by the Appearance Review Commission at a meeting of the Trustees today at Village Hall.

Signage in the shopping center at 405 Lake Cook Road is supposed to be in red and therefore was not in keeping with the Village’s appearance code, according to the explanation Village Manger Kent Street gave for the rejection.

The color scheme for CosmoProf is blue and green, according to Sherwood Blitstein, one of the owners of Deerfield Park Plaza. CosmoProf is the nation’s largest supplier of beauty supplies, according to Marcy Wood, its representative at the meeting.

“When go on Lake Cook Road all you see is Dunkin Donuts and PNC Bank,” Blitstein said of the only shopping center tenants visible from the main arterial street leading to it. “As you go on you see Shell in yellow and Starbucks in green. Walgreens has its script red.”

The Board already approved a report from the Plan Commission recommending a modification to Deerfield Park Plaza’s special use permit allowing CosmoProf and Hadassah House to become tenants Nov. 18.

Despite approval from the Plan Commission, CosmoProf indicated it would not go forward with its Deerfield plans. “They will not enter into the lease if the sign is red,” Blitstein said. “This is not a spinning gizmo sign.” He also indicated the other tenants of the shopping center executed a petition saying they had no objection to the green and blue color scheme.

Though Board members expressed some reluctance to overturn a decision of the Appearance Review Commission, they did so on a 6-1 vote with Trustee William Seiden being the only dissenter.

“I have a lot of respect for what you (the Appearance Review Commission) do,” Trustee Alan Farkas said. “You can defer on a color and still have conformity. I would rather err in form of something that will allow a new business to come in.”

In other action, the Board gave final approval to plans to renovate the property at 360-380 Lake Cook Road to renovate the building which once housed Woodfire Restaurant.

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RB December 17, 2013 at 03:34 PM
Too bad Trustee Seiden didn't make it 100%. He's shown some sensibility in the past (voting against the underpass construction). This was a no brainer that we set up to fail, I'm very pleased the board went pro retail business on this one.
Jon Hall December 17, 2013 at 05:49 PM
Seiden is the staunch advocate behind bigger tear down rebuilds. Bigger rebuilds grows square footage, drives smaller homes into to higher assessments over time as market values rise. He fancies himself as a clever finance guru, raising our taxes through rising EAVs and "modest" 2-3% annual prop tax increases. In recent years he's off on his own dementiated ego trip. He stopped bringing fresh ideas to the table a few years ago, and it has been sad to witness. Sadder still for us taxpayers. Where's new blood?
Jon Hall December 17, 2013 at 05:56 PM
Ironic that if Seiden really took appearance seriously, then the village would send someone into Luna Carpet across the street, and order them to move their permanently parked ad truck sign from the curbside to their loading dock on the side of their building where it belongs. Credit the board with a small accomplishment.
Walter White December 17, 2013 at 06:36 PM
Really? I never heard about that before.
Bringin' Down Briarwood December 17, 2013 at 11:00 PM
Holy power trip, Batman!! ARE YOU KIDDING ME!?!?!? Did they really have a discussion about red & white vs. blue and green? Are these the same guys that argue they have no control over how some of the malls are managed, but they want to debate the color of a logo that (I assume) has been cleared by the company and signage that is managed by the same mall developers? WHAT ARE THESE IDIOTS THINKING?!?!? How did this "issue" get to this level? I hope this discussion didn't last longer than the time it took for me to type this message. However, this does demonstrate something I've suspected for a LONG time: Harriet is not the sole problem with this "government."
Bringin' Down Briarwood December 17, 2013 at 11:05 PM
While we're on the subject of signage, I forget who always brings up the topic of the folding sign outside the bank. Whoever it is, check out the sign DIRECTLY outside the village hall front door on Waukegan promoting the holiday festival (I believe). Forget any rules about the sign. They obviously don't care. What I love about that sign is how it COMPLETELY blocks the view of oncoming traffic on Waukegan from the north. You'd think the cops or village workers that exit that driveway EVERY DAY might have an issue with it, but there it was for a minimum of a week. What a bunch of boobs.
Jon Hall December 18, 2013 at 07:28 AM
Kissing the south end of the mayor going north is a longstanding local custom (not just Deerfield). It's how you contribute to your community (self). Trustee Benton did this for years on planning commission. It's the same route taken by Harriet who worshipped Bernie's south end. Former trustee Oppenheim doing same now awaiting her return to Village Board next election cycle. There is no fresh blood, at least little as concerns this inner sanctum of sanctimonious trustees. Farkas is the only newcomer of the past five years, he has shown nothing, and contributed less. Oh, and lest I forget, a very vocal former Safety Commission member who makes very little impact on her board peers, though we want to believe she might some day speak out as in the past.
Wang December 18, 2013 at 09:10 AM
Will be sad to see the remnants of Woodfire get demolished #feta
RB December 18, 2013 at 12:50 PM
Smart business man, he obviously told the Village to end the nonsense or he's walking. Rosebud probably had a lease already executed or they would have told the Village the same a couple of years ago. As far as Seiden being pro tear down. He actually worked to establish the FAR which determines what size house can be constructed after the tear down. Before, anything that would fit would be allowed. Now, they limit the height and size based upon land square footage. If he's become pro tear down, that's news to me. Too bad he's not pro business.

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