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Village Board Rebukes Carson’ Sign Violation

Police officers promoted and Deerfield Road work coming this week.

Carson’s got a strong rebuke from Mayor Harriet Rosenthal and the Village Board of Trustees Monday for replacing a sign in front of its restaurant on Waukegan Road in violation of Deerfield’s ordinance and ignoring the regulatory process.

After the Appearance Review Commission retroactively denied the request, the Board unanimously denied Carson’s appeal at its regularly scheduled meeting Monday. The crux of the issue was excessive language on the sign.

After Carson’s installed the sign, the Village sent letters On July 11 and again on August 14 asking it be removed. When the company failed to take action, the Appearance Review Commission ruled the sign was in violation of the ordinance on Sept. 24 and Carson’s appealed.

The sign advertises "Prime Steaks" which violates the ordinance because it refers to a specific type of food, according to Village Manager Kent Street.

In other news from the Board, Street said work would be done on Deerfield Road between Waukegan Road and the eastern Village limit between 9 p.m. and 5 a.m. for the next week reducing traffic to one lane in each direction some of the time.

“There will be rolling lane closures,” Street said. Cameras will be lowered into sewers to determine what work, if any, is necessary.

Earlier in the meeting, three members of the Police Department received promotions and were sworn into their new positions. Sgt. Bill Annen became a commander while officers Juan Mazariego and Chuck Horstein took the oath as sargeants.

Patch will have a more detailed story about the Carson’s sign controversy and a photo gallery of the police promotions later this week.

To better keep up with Deerfield news, follow Patch on Twitter and Facebook.

Pete Johnson November 06, 2012 at 07:40 PM
yeah thats a real issue how about irritating another decent place until it leaves town we'll always have mcdonalds dog food to eat even quicker with more drive thru no need to get off your butt to eat , as always, good work!
RB November 06, 2012 at 07:46 PM
Advertising Prime Steaks? How horrible. Run them out of town. We don't need the sales tax revenue. Okay, in jest....but, seriously the business climate in this town needs to change so we can keep the business we have. The Village allows that awful tall cell phone tower in the middle of town that's almost twice as tall as needed and they are worried about advertising what type of food Carson's serves? It's a nice looking sign. Ridiculous.
Walter White November 06, 2012 at 08:23 PM
Prime Steaks. Good Lord, now I've heard it all. Get rid of these stiffs on the village board and fast.
Bringin' Down Briarwood November 06, 2012 at 09:10 PM
REALLY??!?! And I wonder why the group has so much trouble attracting business. I'm with Walter. The next location election will be my first as a resident for any length of time, and I'm going to be looking at alternatives VERY closely.
DeerfieldResident November 06, 2012 at 09:20 PM
There's seriously an ordinance against mentioning a specific type of food? Why? This is certainly a case where we need to take a step back. I would understand if the sign was too large, or too brightly lit, or obstructing a view...but you can't mention a specific type of food? Come on Deerfield, let's focus on the big picture and create a business-friendly village. Not one that focuses on such silliness. I think I'll have Carson's tonight just to show my support.
RonnieTheLimoDriver November 06, 2012 at 10:37 PM
The sign is fine and the rules around signage are dumb. However, Carson's didn't follow the process and that makes me feel less bad for them then if they had and got rejected.
Marty Thompsen November 06, 2012 at 11:55 PM
Congratulations Sgt. Juan Mazariego ... met you once or twice and each time you were wonderful and nice ... all police departments should have people like you! Ms. Kitty
DeerfieldDarling November 07, 2012 at 09:52 PM
I understand that Carson's initially didn't follow the proper approval procedure, but rejecting the sign because it refers to a specific kind of food is absolutely ridiculous.
Deerfield resident November 07, 2012 at 10:28 PM
I would hope that the board has better things to do than get on Carson's for it's signage.
Deerfield Mom November 08, 2012 at 12:58 PM
I'm with you. Let's make Deerfield a 'business friendly' community and focus on the big picture.

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