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113 Keeping Community Survey Data Under Wraps

Administration continues to defend denial of FOIA requests for information.

Township High School District 113 has to a survey released in March that measured community interest and opinion in capital improvements to Deerfield and Highland Park High Schools.

, the District reached out to members of the community to seek input and guidance before developing a new plan.

Patch and at least three others made requests under the Freedom of Information Act (FOIA) for the raw data used to create the marketing committee's report on the survey. All were denied. Patch made its request May 7 and the District denied it May 14.

“A majority of the members on both the market research team and the leadership team decided that the raw data you requested should not be released,” District 113 Superintendent George Fornero wrote in a letter to Patch after the request was denied.

At least one member of the leadership team, because of the unwillingness of the administration and District 113 Board of Education to release the data.

Marci Cohen, the head of marketing committee and the author of the report, declined to discuss it with Patch this week.

Members of the community who were on opposite sides of the question a year ago both want the raw data released. They believe the Board and administration are not being sufficiently transparent after conducting the survey.

“The transparency of government is important,” Highland Park resident Lane Young said. Young voted in favor of the referendum. “There is lots of good data, which would be useful to understand what the community was feeling in that snapshot of time.”

Young was one of the people who filed a FOIA request for the information.

Fornero does not believe the release of the data is necessary and does not think the District has a legal responsibility to disclose it.

“It was the opinion of the community members on the Market Research Committee that releasing the data is not a common professional practice,” Fornero wrote. “Furthermore, the requested data is exempt from FOIA because it is predecisional material.”

Another community member, Frank Pirri of Deerfield, the head of Education First, has the same thirst for the raw data as Young. Education First was the major group campaigning against the referendum last year. He did not file a FOIA request.

“The community is entitled to know the responses to the questions,” Pirri said. “If you want community input you should share the information.”

RonnieTheLimoDriver May 18, 2012 at 01:16 pm
The interpretation of the data has already been released since its posted. The final recommendations of the leadership committee, based on the data and findings of the whole process is what is being released next week, based on my understanding.
I find it interesting that you have such a relaxed hands off vibe on this issue but you are one of the most active and vocal critics of the 109 Board and leadership. Let me make sure I understand, for 109 we need to be more active and vote the Board out of office, for 113 we should relax and let the Board do its job. I await your instructions on how to think.
Ed Brill May 18, 2012 at 01:52 pm
I feel like I created this issue in my columns but I never did it with the intent of creating a PR disaster for District 113. In my day job where I am a brand manager, I am used to reading "raw" market research reports all the time. As far as I can tell, since there are no meeting minutes, that opportunity wasn't even provided to the market research committee. True, it has been amplified by several voices, and the district has only made it worse by denying FOIA requests and refusing to do the right thing.
All it means for me is that I head to Monday's meeting suspicious, rather than bought in to the findings and ready to support. It could so easily have gone the other way, unless the district has something to hide. And again, for the record, I want to find the right set of improvements for these schools for their futures.
Walter (Tripp) Hainsfurther May 18, 2012 at 02:17 pm
Ed:
I can't speak for anyone else. My recommendations were made without using the survey data as a guide. I say that not out of arrogance, but as someone who spent a lot of time analyzing the buildings before the survey results were made available. The needs for the building and the investments are not necessarily always apparent in just a simple survey, nor can you always judge them without actually seeing the conditions. That being said, I think the survey can provide a plan on where some work is needed. For instance, if the Board and their professional team determine that a specific action is needed and it is in conflict with the survey, that tells me that there should be clear, sound basis for the actions that are taken (or not taken.) As an example, the survey states that the community does not value athletic facilities, yet they expect the improvements to extend the useful life of the buildings 25 years. Some of those PE facilities are at the end of their useful life. Perhaps maintaining them does not make as much financial sense as replacing them, so the team needs to quantify that and make their case to the community why they are making a certain recommendation.
Walter (Tripp) Hainsfurther May 18, 2012 at 02:27 pm
My great concern with all this discussion is that people are looking at this single issue as opposed to the larger picture. Monday's presentation will look at that larger picture. It will not be a plan, but rather a grouping of priorities that the professional team can use as they engage the public in the actual planning of the facilities.
The survey is one tool. The millions of dollars invested in volunteer time to me have a greater weight. I know these people and I know this process. The process has worked. It has been highly transparent and engaging, at least from the facilities standpoint. It's working, but we're not even at halftime. I'm looking forward to seeing what the professional team and the community put together.
Ed Brill May 18, 2012 at 02:30 pm
Tripp, the district has had community input through many means since last year's referendum, but the only broad blanket effort to reach out to the entire population of District 113 was the survey. The postcards to homes, the emails, the copies available at the library with prepaid envelopes to return them. This was the only single effort that the district has done that touched everyone, and other than posting a summary/qualitative analysis on the website and issuing a "good job" press release, they've done nothing to share the results. Perhaps they overshot by putting so much emphasis on the participation in the survey in the first place, but it is the last everyone (all voters/residents) has heard from D113 on the issue of the referendum in general. It's a total fail to have then closed ranks around it.
Average Joe May 18, 2012 at 04:02 pm
The ones responsible for this PR disaster are District 113 officials. Patch covered the story objectively and District officials had their say for why they have chosen not to release the data in a letter to Patch. There was fair media coverage on this topic all the way around, but poor PR on the part of the District. In fact, the District’s PR in general is of poor quality. I do not agree with the District’s decision, but the District is the gatekeeper of the data and has decreed it shall not be made public. Ironically, there were several questions pertaining to the level of trust the community has in District officials. As much I would like to see the results to those questions, I can't help but wonder if that data is what the District is worried will be misinterpreted. If so, why ask? There was also a section asking the public to rank criteria they thought were important for a quality high school. Again, results I would be interested in seeing.
John Russillo May 18, 2012 at 04:26 pm
So, if you feel one way about one school board you have to feel the same way about another one? We've seen quite enough of the 109 Board to know what they're all about. It's absolutely acceptable to watch how the 113 board handles the next few steps of this process before making a judgment.
David Greenberg May 18, 2012 at 05:27 pm
Ronnie, Mara is (or was) the President of the Dist 113 Caucus. You may wish to draw your own conclusions.
David Greenberg May 18, 2012 at 05:37 pm
Ed, I sat on the 1914/et. al Group with Tripp and I too did not rely on the survey for the votes I participated in because those results weren't available at the time we took the votes - so I had to base my decisions on the views that others in the community had conveyed to me, along with my own observations.
The survey said the community does not value athletic facilities - yet D113 has spent about $6M on Wolter's Field, hasrecently spent about $1M on DHS's athletic field, and wants to spend even more at Wolter's... PE facilities at the end of their useful life are different from athletic facilities - one is for teaching a PE class, one is for accommodating a sport or sports. They essentially have different maintenance and operational costs associated with them. We could be tempted to increase the size of a replacement PE facility to serve a dual-purpose of also accommodating athletics, but I believe that'd be going against the wishes of the community and should not be done. Whatever the plan ultimately looks like - it needs to: * Balance the needs of the taxpayers for tax relief with the needs of the students to receive a quality educaiton * Take into account demographics so we right-size the plan (i.e., we don't want to overbuild or underbuild). * Take into account the desires of the community - the survey is one tool to convey those desires. And we need the raw data to verify any claims made.
David Greenberg May 18, 2012 at 05:40 pm
I agree, we could use the data to spin things our way. So can the District. Are they? After going through the process of the Study Groups - I'd like to think they aren't, but as President Regan said so long ago "Trust but verify".
If someone claims the data supports their belief - ok, fine. Let's have that discussion. Show us your analytical methodology, and we'll talk. Maybe we'll end up believing you, maybe not, or maybe - just like on the 1914/et. al Study Group - we'll all learn something from each other and, sometimes, meet in the middle.
John Russillo May 18, 2012 at 08:17 pm
Still bitter, eh?
David Greenberg May 18, 2012 at 09:31 pm
Never was. I merely provided some background information to RonnieTheLimoDriver w/r/t Ms. Meyer.
John Russillo May 18, 2012 at 09:39 pm
Don't see the relevance. Please elaborate.
Bringin' Down Briarwood May 18, 2012 at 10:21 pm
You just make me laugh more and more. Stop patting yourself on the back so much. You're going to hurt yourself.
It's been sooooooooooooooo obvious that this is E1st's "thing" for the moment. This is how they're building the foundation of their battle. Can't trust the boogy man. Too bad they can't stick to the discussion of the actual plan. Too bad they weren't properly prepared to build a consensus for their direction.
David Greenberg May 18, 2012 at 10:37 pm
Ronnie said he found it interesting that Mara had "such a relaxed hands off vibe on this issue..." so I provided some background information on her that he could review to draw his own conclusions as to why that was so. That's it.
John Russillo May 18, 2012 at 10:46 pm
Why would being on the caucus allow one to have a "relaxed hands-off vibe"? Just curious being a caucus member and all. Maybe I can learn something.
David Greenberg May 18, 2012 at 10:54 pm
I provided some background information for Ronnie to use in drawing his own conclusions, I didn't make any claims about the Caucus one way or the other.
David Greenberg May 18, 2012 at 11:00 pm
Sorry if you think I was patting myself on the back - nothing could be further from the truth. Merely trying to provide some additional insight into some of the Study Group workings... The release of the data had been called for long before Ed's posting.
I don't really think it has much to do with Education First discussing the current plan (which hasn't yet been released) or not, and everything to do with transparency in the process.
Bringin' Down Briarwood May 19, 2012 at 12:20 am
Sorry David. That wasn't meant for you. My bad.
I haven't agreed with you a whole lot and I'm not in love with where you're going. If you don't mind me saying, I think you should distance yourself from much of the direction of the rhetoric. Your work says a lot more than most of these people have to say. You pounded through this and seemed to have shown the process and community the respect it deserves (excuse my side commentary). I have nothing but the utmost of respect for the time you put in and that you stuck to your guns and stuck it out. Once again, my bad.
Harry Steindler May 19, 2012 at 03:33 am
At the final meeting of the 1914 / PE group many of us commented (David included to my memory) that our job was to make facilities recommendations based on the work we did viewing, studying and analyzing those facilities, based on information we gathered in a number of different ways and that we do so without regard to what "the community" might accept or expect. Our charge was to present to the leadership group that which was important for the education of our children today and for decades to come. The results of the survey were never of import to our committee, nor should they have been.
Harry Steindler May 19, 2012 at 03:42 am
David and others - the survey results merely tell us what those that completed the survey feel - the survey results may or may not be representative of our community (my guess - the results are not representative). I'd be happy to share my reasons for this belief, but I'm not inclined to do so now.
David Greenberg May 19, 2012 at 03:54 am
I agree, the results are limited to those who responded. Wheter or not it's a representative sample is another matter altogether. Regardless, it's still enlightening about the feelings of the respondents.
David Greenberg May 19, 2012 at 03:58 am
This is correct. we saw some things that were in our view, such obvious needs that we felt it was the right thing to do to make the recommendations to the Leadership Team, and let them sort it out. I suspect that if we'd had the Survey Results at hand and one of our recommendations was in conflict with it that we would have qualified our recommendation with details of our reasoning so the Leadership Team would have it available for their deliberations.
David Greenberg May 19, 2012 at 04:05 am
No worries BDB... thanks for the clarification and kind words.
Richard Heineman May 19, 2012 at 12:42 pm
It is clear that many commenting the survey have not actually read it.
http://www.dist113.org/communityaction/Market%20Research%20Minutes/Market%20Research%20Results%20Community%20Survey.pdf Page 5 This analysis focuses on 1,703 voters −District 113 community members who voted in the April 2011 election −Represents 9.7% of 17,480 actual voters The analysis only included people who voted on the referendum. This means that the results were not representative of the entire district. This group is on average much older and much more likely to have voted no than the entire sample. This limiting of the results was done to make sure that the most conservative were considered in the analysis. If the results were expanded to the entire sample or balanced to the demographics of registered voters the results would have been much more positive.
Richard Heineman May 19, 2012 at 12:43 pm
More from the report Page 10:
Open to a New Plan •The community is open to a new plan for improving the District 113 schools, and open to considering a referendum that would request funds for these improvements −73% of No Voters agree “I decided to wait for a better plan” −90% of all voters are undecided (55%) or are leaning in favor of approving (35%) a potential second referendum It seems that the primary concern with the old process was that the planning process was not good and that we needed a better plan. This is the main driver for the massive amount of time and resources that are now being devoted to the new long range plan. There have been over 100 formal study group meetings and many informal work sessions. Several thousand hours of work have provided by community members many of whom have specific expertise in the subject areas. For example the 1914/PE/Athletics committee has many architects and other experts on it. In many ways though, we are just getting started. On May 21 2012 the board will hire a new architect firm and it will be at least half a year of more work before their plan is ready for the next step. The community will be involved every step along the way.
Bringin' Down Briarwood May 19, 2012 at 07:16 pm
Thank you for clarifying, Richard and simplifying some of the details.
But I'm sure more than 100 focus groups and more than 50 participants still won't satisfy some of the big mouths. I don't envy your position, but I appreciate all your work ... and patience.
Bringin' Down Briarwood May 19, 2012 at 07:19 pm
Nahhhhhh, you mean some of the people protesting the direction don't know what they're talking about!??!? IMPOSSIBLE!!
Next thing you're going to tell me is that many people called for a new process and strong community involvement. Then, when they wwere invite to participate, they didn't show up and worked hard to discredit that process. Oh, wait ...
Average Joe May 19, 2012 at 11:07 pm
Since the planning process has been improved with more community involvement through study groups, which include subject matter experts, why was the survey conducted at all? Given that some members of these committees have said in this forum they made decisions without having seen the survey results, it would seem the survey was an unnecessary component of the new planning process.
Richard Heineman May 19, 2012 at 11:14 pm
Please review this document. This is one of the uses.
http://www.dist113.org/communityaction/Market%20Research%20Minutes/D113%20Study%20Group%20Recos%20with%20Community%20Perspective%204-26-12.pdf We also plan to use the panel to get additional information as required.

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J.Lyn June 9, 2013 at 06:10 am
I neglected to include contact information. Please contact Jennifer at : j.lyn.mclick@gmail.com